Penerapan Perilaku Inovatif Sebagai Peningkatan Kualitas Pada Produk Kemiri Oil Celebes
DOI:
https://doi.org/10.31851/jmwe.v21i2.15377Keywords:
Perilaku inovatif, pelatihanAbstract
ABSTRAK
Penelitian ini bertujuan untuk menganalisis penerapan perilaku inovatif sebagai upaya peningkatan kualitas pada produk Kemiri Oil Celebes, sebuah usaha kecil menengah yang memproduksi minyak kemiri tanpa bahan kimia. Fokus penelitian adalah pada strategi pelatihan sumber daya manusia yang dilakukan oleh manajer tim untuk meningkatkan kinerja pemasaran. Menggunakan metode deskriptif kualitatif, penelitian ini melibatkan wawancara mendalam dengan manajer tim sekaligus pemilik usaha, observasi langsung, dan analisis data sekunder. Hasil penelitian menunjukkan bahwa pelatihan yang berfokus pada penggunaan digital marketing dan media sosial berhasil membentuk perilaku inovatif karyawan. Hal ini terbukti dari peningkatan signifikan dalam penjualan produk dari 5 pcs di bulan Agustus menjadi 125 pcs di bulan Januari, serta perluasan jangkauan pasar hingga ke luar Sulawesi. Strategi pemberian target penjualan mingguan dan kebebasan berkreasi kepada karyawan juga berkontribusi pada peningkatan kinerja. Penelitian ini menyimpulkan bahwa pengembangan sumber daya manusia melalui pelatihan yang tepat dan penciptaan lingkungan kerja yang mendukung inovasi sangat penting dalam meningkatkan daya saing UKM.
Kata Kunci: Perilaku inovatif, pelatihan SDM, UKM, pemasaran digital, kinerja penjualan
ABSTRACT
This study aims to analyze the implementation of innovative behavior as an effort to improve the quality of Kemiri Oil Celebes products, a small and medium enterprise that produces candlenut oil without chemicals. The research focuses on human resource training strategies conducted by the team manager to enhance marketing performance. Using a qualitative descriptive method, this study involves in-depth interviews with the team manager who is also the business owner, direct observation, and secondary data analysis. The results show that training focused on the use of digital marketing and social media successfully shaped employees' innovative behavior. This is evidenced by a significant increase in product sales from 5 pieces in August to 125 pieces in January, as well as the expansion of market reach beyond Sulawesi. The strategy of setting weekly sales targets and giving employees creative freedom also contributed to performance improvement. This study concludes that human resource development through appropriate training and the creation of a work environment that supports innovation is crucial in enhancing the competitiveness of SMEs.
Keywords : Innovative behavior, human resource training, SMEs, digital marketing, sales performance.References
Aguinis, H., & Kraiger, K. (2009). Benefits of training and development for individuals and teams, organizations, and society. Annual Review of Psychology, 60, 451-474.
Andayani, Dewi, Sherley K, Revo, D Darmawan, 2010. Pemberdayaan karyawan berbasis keunggulan bersaing. Jurnal Ini presindo Pustaka.
Becker, B. E., & Huselid, M. A. (2006). Strategic human resources management: Where do we go from here? Journal of Management, 32(6), 898-925.
Bowen, G. A. (2009). Document Analysis as a Qualitative Research Method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). SAGE Publications.
De Jong, J., & Den Hartog, D. (2010). Measuring Innovative Work Behavior. Creativity and Innovation Management, 19(1), 23-36.
Denzin, N. K. (1978). The Research Act: A Theoretical Introduction to Sociological Methods (2nd ed.). McGraw-Hill.
Dessler, G. (2020). Human Resource Management (16th ed.). Pearson.
Dessler, G. (2020). Human Resource Management (16th ed.). Pearson.
Donate, M. J., & de Pablo, J. D. S. (2015). The role of knowledge-oriented leadership in knowledge management practices and innovation. Journal of Business Research, 68(2), 360-370.
Etikariena, A., & Muluk, H. (2014). Hubungan antara Memori Organisasi dan Perilaku Inovatif Karyawan. Makara Human Behavior Studies in Asia, 18(2), 77-88.
Farrukh, M., & Waheed, A. (2015). Learning organization and competitive advantage-An integrated approach. Journal of Asian Business Strategy, 5(4), 73-79.
Garavan, T., McCarthy, A., Sheehan, M., Lai, Y., Saunders, M. N., Clarke, N., Carbery, R., & Shanahan, V. (2019). Measuring the organizational impact of training: The need for greater methodological rigor. Human Resource Development Quarterly, 30(3), 291-309.
Israel, M., & Hay, I. (2006). Research Ethics for Social Scientists. SAGE Publications.
Kurniawan, A., Khafid, M., & Pujiati, A. (2020). Pengaruh Budaya Organisasi, Komitmen Organisasi, dan Kepemimpinan terhadap Kinerja Pegawai melalui Perilaku Inovatif. Jurnal Manajemen dan Pemasaran Jasa, 13(1), 17-32.
Maulana, F. H., Hamid, D., & Mayowan, Y. (2020). Pengaruh Kepemimpinan Transformasional terhadap Perilaku Inovatif Karyawan dengan Motivasi Intrinsik sebagai Variabel Mediasi. Jurnal Administrasi Bisnis, 78(1), 130-139.
Merriam, S. B. (1998). Qualitative Research and Case Study Applications in Education. Jossey-Bass Publishers.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). SAGE Publications.
Ningsih, N. K., Sulindawati, N. L. G. E., & Atmadja, A. T. (2022). Pengaruh Pelatihan Kerja, Kompetensi dan Kompensasi terhadap Kinerja Karyawan pada UKM di Kabupaten Buleleng. Jurnal Ilmiah Akuntansi dan Humanika, 12(1), 50-59.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2018). Human Resource Management: Gaining a Competitive Advantage (11th ed.). McGraw-Hill Education.
Padachi, K., & Lukea Bhiwajee, S. (2016). Barriers to employee training in small and medium sized enterprises: Insights and evidences from Mauritius. European Journal of Training and Development, 40(4), 232-247.
Patton, M. Q. (1990). Qualitative Evaluation and Research Methods (2nd ed.). SAGE Publications.
Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd ed.). SAGE Publications.
Pauli, U., & Pocztowski, A. (2019). Talent management in SMEs: An exploratory study of Polish companies. Entrepreneurial Business and Economics Review, 7(4), 199-218.
Purba, S., & Demou, E. (2019). The relationship between organisational justice and job satisfaction in the police force in England and Wales. Police Practice and Research, 20(5), 460-475.
Purba, S., Anindita, R., & Rekarti, E. (2019). The Influence of Organizational Learning Culture, Intellectual Capital, Innovative Work Behavior, and Authentic Leadership on Work Performance. International Journal of Scientific & Technology Research, 8(10), 1989-1994.
Rahayu, R., Day, J., & Parahyanti, E. (2020). Determinants of SME Internationalisation and the Impact on Performance: An Indonesian Perspective. Jurnal Manajemen dan Kewirausahaan, 22(1), 11-20.
Rahayu, R.,Day, J., & Kurniawan, A. (2020). Peran Pelatihan Karyawan dalam Meningkatkan Daya Saing UKM di Indonesia. Jurnal Manajemen dan Kewirausahaan, 22(1), 1-10.
Siti R., Engkas K., Achmad M., Yosal I. (2021). Peran pelatihan dan pengembangan dalam menciptakan perilaku kerja yang inovatif dan efektifitas organisasi. Jurnal ilmiah manajemen.
Spradley, J. P. (1980). Participant Observation. Holt, Rinehart and Winston.
Stake, R. E. (1995). The Art of Case Study Research. SAGE Publications.
Suhartini, Y. (2020). Pengaruh Pengembangan Karir dan Komitmen Organisasi terhadap Kinerja Karyawan. Journal of Economics, Business, & Accountancy Ventura, 23(1), 85-93.
Suharyanto, S., Purba, H. H., & Ikatrinasari, Z. F. (2018). Peningkatan Kinerja Pegawai melalui Pelatihan dan Pengembangan di PT. Pos Indonesia (Persero) Bekasi. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 1(1), 1-8.
Sung, S. Y., & Choi, J. N. (2014). Do organizations spend wisely on employees? Effects of training and development investments on learning and innovation in organizations. Journal of Organizational Behavior, 35(3), 393-412.
Wijayanti, D. M., Agustin, H., & Merdianingsih, D. L. (2019). Pengaruh Perilaku Inovatif dan Kewirausahaan terhadap Kinerja UKM. Jurnal Manajemen dan Kewirausahaan, 21(2), 145-156.
Wijayanti, D. T., Setini, M., & Darma, D. C. (2021). Peran Kepemimpinan dalam Meningkatkan Kinerja Pegawai: Studi Empiris pada UKM. Jurnal Manajemen dan Kewirausahaan, 23(1), 61-70.
Yin, R. K. (2003). Case Study Research: Design and Methods (3rd ed.). SAGE Publications.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Jurnal Media Wahana Ekonomika
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The copyright of the received article shall be assigned to the publisher of the journal licensed under a Creative Commons Attribution-NonCommercial 4.0 International License in line with the license, authors and any users (readers and other researchers) are allowed to share and adapt the material only for non-commercial purposes. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
