RISIKO BISNIS YANG DIHADAPI STARBUCKS

Authors

  • A. Hussein Fattah

DOI:

https://doi.org/10.31851/jmwe.v10i4.3604

Abstract

Starbucks merupakan perusahaan internasional (MNCs) yang  mengantisipasi berbagai risiko. Starbucks adalah bisnis kedai kopi, teh, dan rempah-rempah yang dipasarkan ke seluruh dunia. Perusahaan Starbucks tidak hanya mengubah bisnis tetapi juga budaya Amerika dan Starbucks telah mempengaruhi budaya seluruh dunia.

 

Kata kunci   :    Starbucks, risiko strategi, risiko operasional, risiko politik, risiko negara, risiko teknologi, risiko lingkungan

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Published

2014-01-18

Issue

Vol. 10 No. 4 (2014): Jurnal Media Wahana Ekonomika, Januari 2014

Section

Articles

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