JOURNAL INFORMATION Jurnal Media Wahana Ekonomika is a Journal in field of Economics specializing specifically in Development Economics, Management, Accounting and Entrepreneurship. Published 4 times in the April, July, October and January. This journal has registered P-ISSN 1693-4091 (printed) and E-ISSN 2622-1845 (online) is a Scientific Journal that is managed and published by the Faculty of Economics and Business, PGRI Palembang University. And this Journal has also been registered in the Crossreff system with Digital Object Identifier 10.31851/jmwe.
The copyright of the received article shall be assigned to the publisher of the journal licensed under a Creative Commons Attribution-NonCommercial 4.0 International License in line with the license, authors and any users (readers and other researchers) are allowed to share and adapt the material only for non-commercial purposes. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
Digital Marketing Strategy to Increase Brand Awareness in Start-Up Companies
Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods. This study aims to analyze effective digital marketing strategies for start-ups to build brand awareness and increase competitiveness in the market. This study employs a literature review to analyze various publications related to digital marketing and its implementation in start-up companies. The results demonstrate that the appropriate combination of digital marketing strategies can enhance brand recognition by up to 70% within the first year of a company's operations.
Digital Marketing, Brand Awareness, Start-Up, Digital Strategy
Copyright (c) 2026 Jurnal Media Wahana Ekonomika https://creativecommons.org/licenses/by-nc/4.0
The Influence of Artificial Intelligence and Digital Marketing on Consumer Buying Interest through Customer Experience on the Blibli Marketplace (Case Study on Students of the Faculty of Economics and Business, University of PGRI Palembang)
This study aims to determine the influence of Artificial Intelligence and Digital Marketing on Purchase Intention with Customer Experience as a reinforcing variable among Blibli marketplace users. The research used a quantitative method with 83 student respondents from the FEB Universitas PGRI Palembang. Data analysis included validity, reliability, simple regression, and multiple regression tests. The results show that Artificial Intelligence significantly influences Purchase Intention (β = 0.535; Sig. 0.000), and Digital Marketing significantly influences Purchase Intention (β = 0.369; Sig. 0.000). Simultaneously, both variables have a significant influence (Sig. 0.000). Customer Experience is also proven to strengthen this relationship with a regression coefficient of 0.327. The study concludes that Artificial Intelligence technology, Digital Marketing strategies, and positive customer experience together are capable of increasing consumer Purchase Intention on the Blibli platform.
Artificial Intelligence, Digital Marketing, Customer Experience, Purchase Intention, Marketplace
Marketing Strategy on Hijabelle Muslim in Maintaining Customer Loyalty in the City of Palembang
This study aims to test the hypothesis of the influence of Marketing Strategy on Hijabelle Muslim in maintaining Customer Loyalty in the city of Palembang. The population of this study were all customers who had ever purchased Hijabelle Muslim products who were domiciled in the city of Palembang. The sampling technique was random sampling, with the criteria of customers who had made more than one purchase and had recommended Butik Hijabelle Muslim to others, the number of samples was 100 respondents. The research method used was a qualitative descriptive approach. with the data collection techniques that the author used were through observation, interviews, and documentation. while the data analysis used was qualitative descriptive. Based on the research results, the Marketing Strategy carried out by Hijabelle Muslim in the city of Palembang to maintain customer loyalty uses an emotional and functional approach in building customer loyalty, including product quality, customer satisfaction, service quality, customer satisfaction, price, and customer loyalty.
Motivation, Work Competence, Leadership, Employee Performance
The Influence of Digital Promotion, Product Quality and Price on the Decision to Buy Local Products for Men's Clothing Wavesstore.Idr in Bandung
This study aims to analyze the effect of digital promotion, product quality, and price on the purchase decisions of local men’s clothing products from Wavesstore.idr in Bandung. The study uses a quantitative approach with non-probability purposive sampling, involving 200 active Wavesstore.idr consumers as respondents. Data analysis was conducted using t-tests, F-tests, and multiple linear regression. The t-test results indicate that digital promotion and price have a positive and significant effect, while product quality does not have a significant effect on purchase decisions. Meanwhile, the F-test results show that all three variables simultaneously have a significant effect on the purchase decisions of Wavesstore.idr consumers.
Digital Promotion, Product Quality, Price, Purchase Decision.
The Influence of Personal Selling and Price on Business-to-Business (B2B) Consumer Purchasing Decisions at PT Catur Adiluhur Sentosa Palembang
This study aims to examine the effect of personal selling and price on purchasing decisions in a Business-to-Business (B2B) context at PT Catur Adiluhur Sentosa Palembang. A quantitative research approach was employed, using a non-probability sampling technique with a purposive sampling method. The sample consisted of 100 respondents who are B2B customers of the company. Data were analyzed using multiple linear regression, supported by t-tests and F-tests.The results indicate that personal selling does not have a significant effect on purchasing decisions. In contrast, price has a positive and significant effect on purchasing decisions. Furthermore, the results of the F-test show that personal selling and price simultaneously have a significant effect on purchasing decisions. These findings suggest that price plays a more dominant role than personal selling in influencing B2B purchasing decisions at PT Catur Adiluhur Sentosa Palembang.
Personal Selling, Price, Purchasing Decisions, B2B, Quantitative Study
The Effect of Product Quality and Social Media Marketing on the Tiktok Application on Purchase Decisions (Study on Moisturizer Users Glad2glow)
This study aims to analyze the effect of product quality and social media marketing on the TikTok application on purchasing decisions of Glad2Glow moisturizer. The research method used is a quantitative approach. The sampling technique employed is non-probability sampling using purposive sampling, with a total sample of 100 respondents who are users of Glad2Glow moisturizer and active users of the TikTok application. The data analysis techniques used in this study include the t-test, F-test, and multiple linear regression analysis. The results of the t-test indicate that product quality has a positive and significant effect on the purchasing decisions of Glad2Glow moisturizer. In addition, social media marketing on the TikTok application also has a positive and significant effect on purchasing decisions. The results of the F-test show that product quality and social media marketing simultaneously have a significant effect on the purchasing decisions of Glad2Glow moisturizer.
Product Quality, Social Media Marketing, Purchasing Decision
Implementasi Maqashid Syariah Dalam Merumuskan Tujuan Laporan Keuangan Bank Syariah (Studi Kasus Pada Bank Umum Syariah Yang Terdaftar di Bursa Efek Indonesia Tahun 2020)
ABSTRAK Penelitian ini diharapkan dapat menyimpulkan sejauh mana penyusunan Rencana Pengeluaran Tahunan Bank Umum Syariah menggunakan Maqshid Islam. Populasi dalam penelitian ini adalah Bank Umum Syariah yang tercatat di Bursa Efek Indonesia tahun 2020. Prosedur pengujiannya adalah dengan menormalkan Bank Umum Syariah yang sudah sangat lama berdiri hingga tahun 2020, Bank Umum Syariah yang memiliki data laporan keuangan tahunan yang lengkap. . yang telah diperiksa dan disebar dan Bank Umum Syariah yang tercatat di Bursa Efek Indonesia tahun 2020, total modelnya adalah 3 Bank Umum Syariah. Teknik penggalian data penelitian menggunakan prosedur melihat data emosi. Hasil asesmen abstrak pointer maqasid syariah: menjaga agama, menjaga ruh, memantau pertengkaran, melindungi sumber daya, membela anak cucu sudah sangat banyak dilakukan di Bank Muamalat Indonesia, Bank BNI Syariah dan Bank Syariah Mandiri yang tercatat di bursa Indonesia. bertukar 2020. Kata Kunci: Maqashid Syariah dan Laporan Keuangan. ABSTRACT This research is intended to determine the extent to which the Annual Monetary Reports of Islamic Commercial Banks use Maqasid Islam. The population in this study are Islamic banks listed on the Indonesia Stock Exchange in 2020. The testing technique is with Islamic bank principles that have existed for approximately 10 years until 2020, Islamic banks that have complete annual financial reports. data that has been extracted and disseminated as well as Islamic Commercial Banks listed on the Indonesia Stock Exchange in 2020, the total model is 3 Islamic Commercial Banks. The research data examination methodology uses an emotional request system. The results of the abstract assessment of maqashid sharia markers: defending children and grandchildren has been carried out well at Bank Muamalat Indonesia, Bank BNI Syariah and Bank Syariah Mandiri which are listed on the Indonesia stock exchange 2020. Keywords : Maqashid Sharia and Financial Reports.
Copyright (c) 2025 Jurnal Media Wahana Ekonomika https://creativecommons.org/licenses/by-nc/4.0
Pengaruh Struktur Kepemilikan, Pengetahuan Pajak dan Moral Pajak Terhadap Tax Avoidance: Studi Empiris pada Perusahaan Pertambangan di BEI 2022–2024
ABSTRAK Tingginya praktik penghindaran pajak pada sektor pertambangan di Indonesia menimbulkan tantangan bagi penerimaan negara dan keadilan fiskal, sehingga penting untuk mengidentifikasi faktor-faktor yang memengaruhinya. Penelitian ini bertujuan menganalisis pengaruh struktur kepemilikan saham, pengetahuan pajak, dan moral pajak terhadap penghindaran pajak pada perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia periode 2022–2024. Pendekatan kuantitatif digunakan dengan metode data panel yang menggabungkan laporan keuangan dan kuesioner. Sampel ditentukan melalui purposive sampling dengan total 21 observasi, dan analisis dilakukan menggunakan regresi data panel dengan common effect model. Hasil penelitian menunjukkan bahwa ketiga variabel independen tidak berpengaruh signifikan baik secara parsial maupun simultan terhadap penghindaran pajak, dengan nilai koefisien determinasi hanya sebesar 8,91 persen. Temuan ini menegaskan bahwa faktor eksternal, seperti kebijakan fiskal, kondisi makroekonomi, dinamika industri global, dan tata kelola perusahaan, lebih dominan dalam menentukan perilaku pajak di sektor pertambangan. Novelty penelitian ini terletak pada integrasi faktor internal perusahaan dengan aspek non-ekonomi, khususnya pengetahuan dan moral pajak, yang masih jarang diteliti dalam konteks Indonesia. Kontribusi penelitian ini adalah memperluas literatur mengenai determinan penghindaran pajak serta memberikan implikasi praktis bagi regulator untuk memperkuat kebijakan perpajakan dan tata kelola sektor pertambangan. Kata Kunci: Penghindaran Pajak, Struktur Kepemilikan Saham, Pengetahuan Pajak, Moral Pajak, Pertambangan. ABSTRACT The high incidence of tax avoidance in Indonesia’s mining sector poses a challenge to state revenues and fiscal equity, highlighting the need to examine its determinants. This study aims to analyze the effect of ownership structure, tax knowledge, and tax morale on tax avoidance in mining companies listed on the Indonesia Stock Exchange during 2022–2024. A quantitative approach was applied using panel data that combined financial statements and questionnaire results. The sample was determined through purposive sampling, resulting in 21 observations, and the analysis was conducted using panel regression with the common effect model. The findings reveal that the three independent variables have no significant effect on tax avoidance, either partially or simultaneously, with the coefficient of determination recorded at only 8.91 percent. These results indicate that external factors, such as fiscal policy, macroeconomic conditions, global industry dynamics, and corporate governance, play a more dominant role in shaping tax behavior in the mining sector. The novelty of this research lies in integrating internal corporate factors with non-economic aspects, specifically tax knowledge and tax morale, which have rarely been explored in the Indonesian context. This study contributes to the literature by expanding empirical evidence on the determinants of tax avoidance and provides practical implications for regulators to strengthen tax policy and governance in the mining sector. Keywords : Tax Avoidance, Ownership Structure, Tax Knowledge, Tax Morale, Mining Sector.
Analisis Kinerja Pegawai Negeri Sipil Pada Kantor Badan Perencanaan Pembangunan Daerah Penelitian dan Pengembangan Kota Palembang
ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kinerja pegawai pada Kantor Badan Perencanaan Pembangunan Daerah Penelitian Dan Pengembangan Kota Palembang. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif naratif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi yang diperoleh melalui observasi lapangan, tanggapan dari informan kemudian dianalisis. Informan penelitian ini adalah Pegawai Kator Badan Perencanaan Pembangunan Daerah Penelitian Dan Pengembangan Kota Palembang bidang yang terkait dengan penelitian ini. Berdasarkan hasil penelitian rekapitulasi penilaian Sasaran Kerja Pegawai (SKP) dan Perilaku kerja dapat disimpulkan bahwa rata-rata hasil penilaian kinerja pegawai memiliki hasil kinerja yang dapat dikategorikan baik dengan rata-rata skor yang dicapai antara 90 sampai dengan 100. Evaluasi pencapaian kinerja Sasaran Kerja Pegawai (SKP) sebesar 60% dan evaluasi perilaku kinerja sebesar 40% yang meliputi orientasi pelayanan, integritas, komitmen kedisiplinan, Kerjasama tim dan kepemimpinan. Periode unsur penilaian dilakukan setiap tahun dari Januari sampai dengan Desember oleh pejabat penilai atau atasan penilai. Dalam melaksanakan kinerja tidak adanya hambatan yaitu lingkungan kerja dan fasilitas yang sudah memadai. Kata Kunci: Kinerja, Pegawai, Sasaran Kerja, Perilaku Kerja. ABSTRACT The purpose of this study was to find out how the performance of employees at the Office of the Regional Development Planning Agency for Research and Development in Palembang City. This research method uses a descriptive qualitative narrative approach. Data collection techniques used were observation, interviews and documentation obtained through field observations, responses from informants were then analyzed. The informants of this study were the Office of the Regional Development Planning Agency for Research and Development of the City of Palembang in fields related to this research. Based on the results of the recapitulation of the assessment of Employee Work Goals (SKP) and work behavior, it can be concluded that the average results of employee performance appraisals have performance results that can be categorized as good with an average score achieved between 90 to 100. Evaluation of performance achievement of Employee Work Goals (SKP) by 60% and evaluation of performance behavior by 40% which includes service orientation, integrity, disciplinary commitment, teamwork and leadership. The period of the elements of the appraisal is carried out every year from January to December by the appraisal officer or the supervisor of the appraiser. In carrying out the performance there are no obstacles, namely the work environment and adequate facilities. Keywords : Performance, Employees, Work Goals, Work Behavior.
Analisis Work Life Balance Terhadap Kepuasan Kerja Karyawan Pada CV Fatih Terang Purnama Sekayu Sumatera Selatan
ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh Work Life Balance terhadap kepuasan kerja karyawan pada CV Fatih Terang Purnama Kota Palembang. Work Life Balance diukur melalui tiga dimensi, yaitu Time Balance, Involvement Balance, dan Satisfaction Balance. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan analisis regresi linier berganda. Populasi penelitian adalah seluruh karyawan CV Fatih Terang Purnama sebanyak 76 orang, yang sekaligus menjadi sampel melalui teknik sampling jenuh. Pengumpulan data dilakukan dengan kuesioner skala Likert, dan diolah menggunakan program SPSS versi 22 melalui uji validitas, reliabilitas, uji asumsi klasik, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Time Balance dan Satisfaction Balance berpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan Involvement Balance tidak berpengaruh signifikan. Secara simultan, ketiga dimensi Work Life Balance berpengaruh signifikan terhadap kepuasan kerja, dengan kontribusi sebesar 49,5%, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian ini, seperti gaya kepemimpinan, lingkungan kerja, dan budaya organisasi. Temuan ini mengindikasikan bahwa pengelolaan waktu kerja yang baik serta kepuasan dalam menyeimbangkan kehidupan pribadi dan pekerjaan menjadi faktor dominan dalam meningkatkan kepuasan kerja karyawan. Implikasi penelitian ini bagi perusahaan adalah pentingnya penerapan kebijakan yang mendukung Work Life Balance, seperti pengaturan jam kerja yang fleksibel, pemberian waktu istirahat yang memadai, serta menciptakan lingkungan kerja yang kondusif. Dengan demikian, perusahaan dapat meningkatkan kesejahteraan karyawan sekaligus mendorong produktivitas dan loyalitas kerja. Kata Kunci: : Work Life Balance, Time Balance, Involvement Balance, Satisfaction Balance, Kepuasan Kerja.. ABSTRACT This studyuaims to examine the influence of Work Life Balance, measured through three dimensions—Time Balance, Involvement Balance, and Satisfaction Balance—on employee Job Satisfaction at CV Fatih Terang Purnama in Palembang City. The research employs a descriptive quantitative approach using multiple linear regression analysis. The sample consists of 76 employees. Using cencus techniques in its selection. Sampling was carried out using cencus techniques. Data collection used a likert scale questionnaire which whas then analyzed with the help of SPSS, covering classical assumption tests, simple linear regression, multiple linear regression, partial t-tests, simultaneous F-tests, and the coefficient of determination.The findings indicate that Time Balance and Satisfaction Balance have a Shows play a positif and significant role in impact on job Satisfaction, Whereas involvement balance does not have a statistically significant partial effect.. Nevertheless, when tested simultaneously, all three dimensions of Work Life Balance contribute significantly to Job Satisfaction, with 39.4% concerning the variaion in job satisfacion interpreted using these three variables. Keywords : Work Life Balance, Time Balance, Involvement Balance, Satisfaction Balance, Job Satisfaction
Pengaruh Green Banking Terhadap Nilai Perusahaan Perbankan
ABSTRAK Studi ini dilakukan untuk menelusuri perkembangan konsep green banking serta menganalisis pengaruh penerapannya terhadap nilai perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2022–2023. Green banking dipahami sebagai implementasi prinsip keberlanjutan dalam kegiatan perbankan dengan tujuan mendukung upaya pelestarian lingkungan. Data penelitian diperoleh dari laporan tahunan dan laporan keberlanjutan, dengan 26 bank dijadikan sampel selama dua tahun observasi. Metode yang digunakan adalah pendekatan kuantitatif guna menguji secara empiris hubungan antara strategi green banking dan nilai perusahaan melalui pengolahan data menggunakan SPSS. Hasil penelitian memperlihatkan bahwa green banking berpengaruh positif dan signifikan terhadap nilai perusahaan, dengan tingkat signifikansi 0,001 dan koefisien determinasi 0,210. Temuan ini menguatkan teori sinyal yang menyatakan bahwa praktik berkelanjutan mampu memberikan isyarat positif kepada investor, sehingga meningkatkan pandangan pasar terhadap perusahaan. Penelitian ini memberikan implikasi bahwa penerapan strategi green banking dapat menjadi strategi reputasional yang memperkuat nilai perusahaan dalam jangka panjang. Kata Kunci: : Green Banking, Nilai Perusahaan, Sustainability, Perbankan, Teori Sinyal. ABSTRACT This study was conducted to trace the development of the green banking concept and analyze its impact on the value of banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2022–2023. Green banking is understood as the implementation of sustainability principles in banking activities with the aim of supporting environmental conservation efforts. The research data was obtained from annual reports and sustainability reports, with 26 banks sampled over two years of observation. The method used was a quantitative approach to empirically test the relationship between green banking strategies and company value through data processing using SPSS. The results of the study show that green banking has a positive and significant effect on company value, with a significance level of 0.001 and a coefficient of determination of 0.210. This finding reinforces the signaling theory, which states that sustainable practices can send positive signals to investors, thereby improving the market's view of the company. This study implies that the implementation of green banking strategies can be a reputational strategy that strengthens company value in the long term. Keywords : Green Banking, Corporate Value, Sustainability, Banking, Signaling Theory.
The Effect of E-Office Implementation on the Effectiveness and Productivity of ASN Performance and the Formulation of Strategies for Improving Them in Bappelitbangda OKU Regency
This study investigates the effect of e-office implementation on the effectiveness and productivity of civil servants (ASN) at the Regional Development Planning, Research, and Development Agency (Bappelitbangda) of Ogan Komering Ulu Regency. It further examines whether work effectiveness mediates the relationship between e-office usage and employee productivity, and formulates strategic recommendations to enhance organizational performance. Using a quantitative survey design, data were collected from 60 ASN respondents through structured questionnaires. The analysis employed validity and reliability testing, classical assumption testing, simple and multiple linear regression, t-tests, F-tests, and Sobel mediation tests. Additionally, SWOT analysis was used to identify internal and external factors and to develop relevant performance improvement strategies. Findings confirm that e-office implementation significantly improves both work effectiveness and productivity. Work effectiveness also serves as a significant mediating variable in the relationship between e-office usage and productivity. These results demonstrate that digital administrative systems enhance timeliness, accuracy, efficiency, and consistency of ASN performance. The research is limited to a single institution and relies on self-reported data, which may reduce generalizability and introduce potential response bias. This study contributes to public sector performance literature by providing empirical evidence on the strategic role of e-office systems in improving ASN productivity. It also offers practical managerial insights for optimizing digital work processes in government institutions.
E-office implementation; Work effectiveness; Employee productivity; Civil servants (ASN); Public sector performance.
Analysis of the Influence of Leadership and Human Resources Function on Employee Performance and Strategies for Improving Them at Muara Enim Branch Pawnshops
This study aims to analyze the influence of leadership and human resource (HR) functions on employee performance, as well as to formulate strategic recommendations to enhance employee performance at Pegadaian Muara Enim Branch. The research employed a quantitative approach supported by a survey using structured questionnaires. The population consisted of all employees of Pegadaian Muara Enim Branch, and data were processed using SPSS, including validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. SWOT analysis was used to formulate strategic recommendations. The findings show that leadership has a positive and significant effect on employee performance. The HR function also significantly influences performance, with employee development, training, and job matching identified as strong contributors. The combined effect of leadership and HR function demonstrates high predictive strength toward employee performance. SWOT analysis further identifies strategies such as strengthening competency-based training, improving leadership effectiveness, and optimizing HR administration systems. The study focuses on a single organizational unit, limiting generalizability. Employee responses were self-reported, creating potential bias. This study provides empirical evidence on the importance of leadership and HR functions in improving performance within state-owned financial institutions. The novelty lies in integrating HR function analysis with leadership behavior and linking the findings to a practical strategy model using SWOT to strengthen organizational performance.
Leadership, Human Resource Function, Employee Performance, SWOT Strategy, Pegadaian.
Amorepacific Global Marketing Strategy: Amorepacific Cosmetics Products Marketing Case Study in the United States in 2024
South Korea has increasingly captured global attention not only through its cultural products but also through its dominance in the global beauty industry. In 2024, South Korea ranked as the second-largest cosmetics exporter in the world. Among South Korean companies in this sector, Amorepacific occupies the leading position. This achievement is evidenced by Amorepacific’s sales, which exceeded KRW 4 trillion in 2024. Amorepacific’s international performance has also shown a significant increase. The company’s revenue in the Americas rose by 83%, surpassing China for the first time as its main overseas market. In addition, the United States was recorded as the second-largest importer of South Korean cosmetic products in 2024. This study aims to analyze Amorepacific’s marketing strategy for cosmetic products in the United States in 2024 by applying the Integrated Marketing Communication (IMC) theory. A qualitative descriptive method was employed to understand the strategies implemented by Amorepacific. The data used in this study were secondary data obtained from company annual reports, social media, official statements, and various academic journals. The findings of this study are expected to provide a comprehensive overview of Amorepacific’s global marketing strategies in promoting cosmetic products in the United States in 2024.
Communication, Work Stress and Its Influence on Employee Performance
This study aims to determine how employees' performance at the Langsa Customs Office is impacted by workplace stress and communication. This study employed a quantitative associative technique with a saturated sample of forty employees. Data was collected through interviews, observations, and questionnaires. The analysis employed multiple linear regression, the t-test, the F-test, and the coefficient of determination (R2). The results demonstrate that communication has a positive and significant impact on employee performance, whereas job stress has a negative but significant effect. Employees' performance is also significantly impacted by workplace stress and communication. The study emphasizes the significance of improving communication quality and managing work stress to enhance employee effectiveness and productivity.
Communication, Work Stress, Employee Performance
Person-Job Fit Dalam Upaya Memaksimalkan Layanan Housekeeping Oleh Tenaga Kerja Bidang Perhotelan di Hotel Gets Premiere Semarang
ABSTRAK Penelitian ini bertujuan untuk menggali secara mendalam bagaimana person–job fit tercermin dalam kinerja tenaga kerja housekeeping di Hotel Gets Premiere Semarang sebagai upaya memaksimalkan kualitas layanan bagi tamu. Metode yang digunakan adalah pendekatan kualitatif dengan desain studi kasus, di mana data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan prosedur manual (Manual Data Analysis Procedure) dengan penerapan triangulasi dan member checking untuk memastikan kredibilitas hasil. Hasil penelitian menunjukkan bahwa person–job fit dalam pekerjaan housekeeping terwujud melalui sinkronisasi peran, yang mencakup keselarasan organisasi, kehangatan interpersonal, pola kerja monoton, etos pelayanan, dan dedikasi pelayanan profesional. Temuan ini menegaskan bahwa meskipun karakter pekerjaan housekeeping bersifat repetitif, karyawan tetap mampu beradaptasi, menjaga standar layanan, dan membangun interaksi sosial yang positif. Dengan demikian, person–job fit menjadi elemen penting dalam mendukung keberlangsungan layanan housekeeping secara konsisten, profesional, dan berdampak langsung pada citra hotel serta kepuasan tamu. Kata Kunci: Housekeeping, Layanan Hotel, Person-Job Fit, Sinkronisasi Peran, Studi Kasus. ABSTRACT This study aims to explore in depth how person–job fit is reflected in the performance of housekeeping employees at Gets Premiere Hotel Semarang as an effort to maximize service quality for guests. The research employed a qualitative approach with a case study design, where data were collected through observation, interviews, and documentation, then analyzed using the Manual Data Analysis Procedure (MDAP) with the application of triangulation and member checking to ensure the credibility of the findings. The results indicate that person–job fit in housekeeping work is manifested through role synchronization, which includes organizational alignment, interpersonal warmth, repetitive work patterns, service ethos, and professional service dedication. These findings highlight that although housekeeping tasks are inherently repetitive, employees are able to adapt, maintain service standards, and foster positive social interactions. Thus, person–job fit emerges as a crucial element in supporting the sustainability of housekeeping services in a consistent and professional manner, while directly contributing to the hotel’s image and guest satisfaction. Keywords : Case study, Housekeeping, Hotel Services, Person-Job Fit, Role Synchronization.
Implementasi Model Lelang Jabatan Berbasis Merit Sebagai Strategi Penempatan SDM Dalam Menghadapi Tantangan Era Revolusi Industri 4.0 Menuju Society 5.0
ABSTRAK Penelitian ini dilaksanakan guna memberikan gambaran dan masukkan bagi pemerintah terkait penerapan PermenPan-RB No. 15 Tahun 2019 tentang Seleksi Terbuka atau lelang jabatan terutama di Lingkungan Pemerintah Provinsi Sulawesi Tengah. Penelitian ini juga akan membantu memberikan proyeksi keberhasilan Pemerintah Daerah melakukan tata kelola perencanaan SDM dalam penguatan reformasi birokrasi menuju era society 5.0 melalui rekrutmen terbuka dan pengangkatan jabatan berbasis merit berdasarkan kompetensi jabatan dan kebutuhan organisasi. Tujuan Penelitian ini untuk Mengetahui Implementasi Model Lelang Berbasis Merit Sebagai Strategi Penempatan Sumber Daya Manusia Dalam Menghadapi Tantangan Era Revolusi Industri 4.0 menuju Society 5.0 di Lingkungan Pemerintah Provinsi Sulawesi Tengah. Metode pemecahan masalah dalam penelitian ini akan menggunakan analisis deskriptif kualitatif guna memberikan gambaran yang jelas terkait bahasan dalam permasalah penelitian yang akan diolah dengan pendekatan analisis fenomenologi dan Interpretative Phenomenological Analysis (IPA). Hasil penelitian masih terdapat berbagai kendala yang melemahkan obyektivitas seleksi, seperti intervensi politik, dominasi pertimbangan non-merit, serta paradigma senioritas yang masih kuat. Kondisi tersebut berimplikasi pada belum tegaknya prinsip the right man in the right place dan berpotensi menurunkan efektivitas birokrasi daerah dalam menghadapi tuntutan Revolusi Industri 4.0 menuju Society 5.0. Kata Kunci: : Lelang Jabatan; Merit; Penempatan SDM; Revolusi Industri 4.0; Society 5.0. ABSTRACT This research was conducted to provide an overview and input for the government regarding the implementation of PermenPan-RB No. 15 of 2019 concerning Open Selection or job auctions, especially within the Central Sulawesi Provincial Government. This research will also help provide a projection of the success of the Regional Government in implementing HR planning governance in strengthening bureaucratic reform towards the era of society 5.0 through open recruitment and merit-based job appointments based on job competencies and organizational needs. The purpose of this research is to determine the implementation of the Merit-Based Auction Model as a Human Resource Placement Strategy in Facing the Challenges of the Industrial Revolution 4.0 Era towards Society 5.0 within the Central Sulawesi Provincial Government. The problem-solving method in this research will use qualitative descriptive analysis to provide a clear picture related to the discussion in the research problem which will be processed using a phenomenological analysis approach and Interpretative Phenomenological Analysis (IPA). The results of the research still found various obstacles that weaken the objectivity of the selection, such as political intervention, the dominance of non-merit considerations, and the still strong seniority paradigm. This condition has implications for the principle of the right man in the right place not being upheld and has the potential to reduce the effectiveness of regional bureaucracy in facing the demands of the Industrial Revolution 4.0 towards Society 5.0. Keywords : Job Auctions; Merit; Human Resource Placement; Industrial Revolution 4.0; Society 5.0.
Pengaruh Leverage, Capital Intensity dan Profitabilitas Terhadap Penghindaran Pajak (Tax Avoidance)
ABSTRAK Penelitian ini difokuskan pada analisis hubungan antara leverage, capital intensity serta profitabilitas terhadap praktik pengindaran pajak. Penelitian ini mengambil populasi dari kelompok perusahaan subsector food and beverage yang telah listing di Bursa Efek Indonesia selama periode 2022 hingga 2024. Penentuan sampel dilakukan secara purposive, dengan jumlah sebanyak 50 perusahaan dan menghasilkan total 150 data. Studi ini menganalisis data panel melalui metode regresi linier berganda yang dioperasikan menggunakan aplikasi EViews versi 13. Leverage dan intensitas modal tidak terbukti secara statistik memengaruhi penghindaran pajak berbeda dengan profitabilitas yang menunjukkan pengaruh signifikan. Kata Kunci: Leverage, Capital Intensity, Profitabilitas, Tax Avoidance ABSTRACT The study focuses on analyzing the relationship between leverage, capital intensity, and profitability with tax avoidance practices. The research population consist of companies in the food and beverage subsector that were listed on the Indonesia Stock Exchange during the 2022-2024 period. The sample was selected using a purposive sampling method, resulting in 50 companies and a total of 150 panel data points. The analysis was conducted using multiple linear regression on panel data, processed through EViews version 13. The findings indicate that leverage and capital intensity do not have a statistically significant effect on tax avoidance, whereas profitability shows a significant influence. Keywords: Leverage, Capital Intensity, Profitability, Tax Avoidance
Analisis Pengaruh Kepuasan, Disiplin dan Komitmen Terhadap Kinerja Karyawan di Yayasan Moba Latansa
ABSTRAK Tujuan penelitian secara khusus untuk mendapatkan hasil analisis pengaruh Kepuasan (KP), Kedisiplinan (KD) dan Komitmen (KM) terhadap Kinerja Karyawan (KK) di Yayasan Moba Latansa. . Jenis penelitian yang digunakan adalah penelitian survei dengan metode kuantitatif berupa pengumpulan data mengunakan kuisoner. Model analisis data yang digunakan adalah analis regresi liniear berganda, dengan menggunakan 60 sampel. Dan diolah menggunakan spss 23 Pengujian data menggunakan uji t bahwa kepuasan tidak berpengaruh signifikan terhadap kinerja karyawan dengan t hitung (1.545) < t tabel (2.003), kedisiplinan berpengaruh signifikan terhadap kinerja pegawai dengan nilai t hitung (5,306) > t tabel (2,003), Komitmen berpengaruh signifikan terhadap kinerja karyawan dengan nilai t hitung (2.139) > t tabel (2,003). Secara uji F kepuasan, kedisiplinan dan komitmen berpengaruh signifikan terhadap kinerja pegawai yayasan Moba La- Tansa. Berdasarkan hasil uji F diperoleh nilai F hitung 17.962 > F tabel 2, 78, yang berarti bahwa variabel kepuasan, kedisiplinan dan komitmen berpengaruh signifikan terhadap kinerja karyawan yayasan Moba La-tansa. Kata Kunci: Kepuasan, Komitmen dan Kedisiplinan. ABSTRACT The purpose of the study specifically to obtain the results of the analysis of the influence of Satisfaction (KP), Discipline (KD) and Commitment (KM) on Employee Performance (KK) at the Moba Latansa Foundation. . The type of research used is survey research with quantitative methods in the form of data collection using questionnaires. The data analysis model used is multiple linear regression analysis, using 60 samples. And processed using SPSS 23 Data testing using the t test that satisfaction does not have a significant effect on employee performance with t count (1.545) < t table (2.003), discipline has a significant effect on employee performance with a value of t count (5.306)> t table (2.003), Commitment has a significant effect on employee performance with a value of t count (2.139)> t table (2.003). In the F test, satisfaction, discipline and commitment have a significant effect on employee performance at the Moba La-Tansa foundation. Based on the results of the F test, the calculated F value was 17.962 > F table 2, 78, which means that the variables of satisfaction, discipline and commitment have a significant effect on the performance of Moba La-tansa foundation employees. Keywords : Satisfaction, Commitment and Discipline.
Meningkatkan Kinerja Melalui Motivasi Kerja dan Lingkungan Kerja
ABSTRAK Penelitian ini dilakukan dengan maksud mengetahui hubungan antara motivasi kerja dan lingkungan kerja dengan kinerja pegawai pada bandar udara Morowali. Jenis pengambilan sampel yang digunakan pada penelitian ini yaitu non-probability sampling dengan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini adalah seluruh pegawai pada bidang AVSEC dan PKP-PK pada Bandar Udara Morowali yang berjumlah 35 orang. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa motivasi kerja dan lingkungan kerja secara serempak berpengaruh signifikan terhadap kinerja pegawai Bandar Udara Morowali. Selain itu secara parsial variabel Motivasi Kerja berpengaruh signifikan terhadap kinerja pegawai Pada Bandar Udara Morowali dan variabel Lingkungan Kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai Bandar Udara Morowali. Kata Kunci : Motivasi Kerja, Lingkungan Kerja, Kinerja Pegawai ABSTRACT The purpose of this study was to determine the effect of work motivation and work environment on employee performance at Morowali Airport. The sampling method in this study used the Nonprobability sampling type with purposive sampling technique. The sample used in this study were all employees in the AVSEC and PKP-PK fields at Morowali Airport totaling 35 people. The data analysis technique used was multiple linear regression analysis. The results of this study indicate that work motivation and work environment simultaneously have a significant effect on employee performance at Morowali Airport. In addition, partially the Work Motivation variable has a significant effect on employee performance at Morowali Airport and the Work Environment variable partially has a significant effect on employee performance at Morowali Airport. Keywords : work motivation, work environment, employees performance.
Pengaruh Manajemen Stres, Kecerdasan Intelektual, dan Kecerdasan Emosional Terhadap Prestasi Akademik Mahasiswa Jurusan Informatika dan Bisnis Polman Babel
ABSTRAK Penelitian ini bertujuan untuk mengkaji pengaruh manajemen stres, kecerdasan intelektual, dan kecerdasan emosional terhadap prestasi akademik mahasiswa Jurusan Informatika dan Bisnis di Politeknik Manufaktur Negeri Bangka Belitung. Penelitian menggunakan pendekatan kuantitatif dengan metode regresi untuk menguji hubungan antara variabel-variabel tersebut. Sampel penelitian terdiri dari 759 mahasiswa yang dipilih menggunakan teknik simple random sampling. Hasil penelitian menunjukkan bahwa manajemen stres, kecerdasan intelektual, dan kecerdasan emosional memiliki pengaruh positif yang signifikan terhadap prestasi akademik mahasiswa. Secara khusus, kecerdasan emosional memberikan kontribusi terbesar terhadap prestasi akademik, diikuti oleh kecerdasan intelektual dan manajemen stres. Penelitian ini menyarankan agar institusi pendidikan, khususnya Politeknik Manufaktur Negeri Bangka Belitung, memperhatikan pengelolaan stres dan pengembangan kecerdasan emosional serta intelektual mahasiswa untuk meningkatkan prestasi akademik mereka. Kata Kunci: Manajemen Stres, Kecerdasan Intelektual, Kecerdasan Emosional, Prestasi Akademik. ABSTRACT This study aims to examine the effect of stress management, intellectual intelligence, and emotional intelligence on the academic achievement of students majoring in Informatics and Business at the State Manufacturing Polytechnic of Bangka Belitung. The study used a quantitative approach with a regression method to test the relationship between these variables. The research sample consisted of 759 students selected using a simple random sampling technique. The results showed that stress management, intellectual intelligence, and emotional intelligence had a significant positive effect on students' academic achievement. Specifically, emotional intelligence made the largest contribution to academic achievement, followed by intellectual intelligence and stress management. This study suggests that educational institutions, especially the State Manufacturing Polytechnic of Bangka Belitung, pay attention to stress management and the development of students' emotional and intellectual intelligence to improve their academic achievement. Keywords : Stress Management, Intellectual Intelligence, Emotional Intelligence, Academic Achievement, Students.
Pengaruh Stres Kerja, Kompensasi, Motivasi, dan Budaya Organisasi Terhadap Kinerja Karyawan melalui Kepuasan Kerja dan Komitmen Organisasi
ABSTRAK Tujuan penelitian untuk mengetahui dan menganalisis secara empiris pengaruh stres kerja, kompensasi, motivasi, budaya organisasi terhadap kinerja pegawai melalui kepuasan kerja, komitmen orgasisasi pada Kantor Camat Kabupaten Muko Muko Bengkulu Utara. Teknis analisis dengan menggunakan uji validitas dan uji reliabilitas, uji linieritas, analisis regresi, analisis jalur, uji t, uji F, uji koefisien determinan dan analisis korelasi. Populasi dalam penelitian ini adalah 34 pegawai sedangkan sampel penelitian sejumlah 34 responden dengan teknik sensus. Nilai R2 total sebesar 0,926 dapat diartikan bahwa variabel Kinerja Pegawai di Kantor Camat Muko Muko dijelaskan oleh variabel stress kerja, kompensasi, kompetensi, motivasi, kepuasan kerja dan komitmen organisasi bernilai 92,6%. Hasil analisis jalur menunjukkan bahwa penggunaan variabel intervening kepuasan kerja untuk variabel stres kerja, kompensasi, motivasi adalah tidak efektif, sedangkan budaya organisasi efektif. Penggunaan variabel intervening komitmen organisasi untuk variabel kompensasi, motivasi adalah tidak efektif, sedangkan stres kerja, budaya organisasi efektif. Kata Kunci: Kinerja Pegawai, Stres Kerja, Kompensasi, Motivasi, Budaya Organsasi, Kepuasan Kerja, Komitmen Organisasi. ABSTRACT The purpose of the study was to empirically determine and analyze the influence of work stress, compensation, motivation, organizational culture on employee performance through job satisfaction, organizational commitment at the Muko Muko District Office, North Bengkulu. The analysis technique used validity test, reliability test, linearity test, regression analysis, path analysis, t test, F test, determinant coefficient test and correlation analysis. The population in this study was 34 employees while the research sample was 34 respondents with census techniques. The total R2 value of 0.926 can be interpreted that the Employee Performance variable at the Muko Muko Sub-district Office is explained by the variables of work stress, compensation, competence, motivation, job satisfaction and organizational commitment with a value of 92.6%. The results of the path analysis indicate that the use of the intervening variable of job satisfaction for the variables of work stress, compensation, motivation is ineffective, while organizational culture is effective. The use of the intervening variable of organizational commitment for the variables of compensation, motivation is ineffective, while work stress, organizational culture is effective. Keywords : Employee Performance, Work Stres, Compensation, Motivation, Organizational Culture, Job Satisfaction, Organizational Commitmen.
Analisis Pengaruh Biaya Produksi dan Biaya Penjualan Terhadap Laba Bersih pada Perusahaan Sub Sektor Farmasi Yang Terdaftar di Bursa Efek Indonesia
ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh biaya produksi dan biaya penjualan terhadap laba bersih baik secara parsial maupun simultan. Populasi pada penelitian ini perusahaan farmasi yang terdaftar di Bursa Efek Indonesia periode 2019-2022 yang berjumlah 11 perusahaan. Teknik pengambilan sampel yang digunakan adalah puposive sampling sehingga diperoleh 9 perusahaan sebagai sampel. Data yang dianalisis berasal dari data sekunder dalam bentuk laporan keuangan dan tahunan yang diambil dari situs resmi BEI www.idx.id. Metode analisis yang diterapkan dalam penelitian ini mencakup analisis statistik deskriptif serta analisis regresi berganda. Hasil dari pengujian menyatakan bahwa secara parsial biaya produksi secara signifikan dan positif mempengaruhi laba bersih, sedangkan biaya penjualan secara parsial tidak mempengaruhi laba bersih. Secara simultan biaya produksi dan biaya penjualan mempengaruhi laba bersih pada perusahaan. Kata Kunci: Biaya Produksi, Biaya Penjualan, Laba Bersih. ABSTRACT This study aims to examine the effect of production costs and sales costs on net profit both partially and simultaneously. The population in this study were 11 pharmaceutical companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The sampling technique used was purposive sampling so that 9 companies were obtained as samples. The data analyzed came from secondary data in the form of financial and annual reports taken from the official BEI website www.idx.id. The analysis methods applied in this study include descriptive statistical analysis and multiple regression analysis. The results of the test show that partially production costs have a positive and significant effect on net profit, while partially sales costs do not affect net profit. Simultaneously, production costs and sales costs affect net profit in the company. Keywords : Production Costs, Sales Costs, Net Profit.
Studi Daya Saing Komoditas Unggulan Karet, Kopi, dan Kelapa Sawit di Sumatera Selatan: Pendekatan Revealed Comparative Advantage (RCA)
ABSTRAK Sektor industri memiliki peran yang cukup besar dalam mendorong pertumbuhan ekonomi di Sumatera Selatan karena kemampuannya dalam menciptakan nilai tambah yang tinggi. Industri juga dapat membuka kesempatan untuk menciptakan dan memperluas lapangan pekerjaan sekaligus mengurangi angka pengangguran, yang berarti meningkatkan kesejahteraan serta mengurangi kemiskinan. Tujuan penelitian ini untuk mengetahui tingkat daya saing komoditas unggulan karet, kopi, dan kelapa sawit di Sumatera Selatan. Penelitian ini merupakan penelitian deskriptif kualitatatif. Data dalam penelitian ini adalah data yang diperoleh langsung melalui studi dokumentasi. Metode analisis yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kualitatif dengan pendekatan analisis L dan RCA. Sumber data diperoleh dari Badan Pusat Statistik (BPS) tahun 2023. Penelitian ini menunjukkan hasil bahwa berdasarkan analisis dan perhitungan nilai RCA yang telah dilakukan, dapat disimpulkan bahwa komoditas karet, kopi, dan kelapa sawit di Sumatera Selatan memiliki karakteristik daya saing yang berbeda. Karet menunjukkan daya saing yang sangat tinggi dengan nilai RCA yang stabil dan terus mendominasi pasar global, menjadikannya sebagai komoditas unggulan yang harus terus diperkuat melalui pengelolaan yang efisien dan peningkatan standar ekspor. Kopi, meskipun memiliki potensi besar, mengalami penurunan daya saing yang signifikan dalam beberapa tahun terakhir, yang mengindikasikan perlunya intervensi strategis untuk meningkatkan kualitas dan akses pasar. Kelapa sawit, meskipun menunjukkan potensi yang moderat, tetap menghadapi tantangan dalam mengoptimalkan produksi dan memenuhi kebutuhan pasar global. Kata Kunci: Komoditas, Unggulan, RCA, Daya, Saing. ABSTRACT The industrial sector has a significant role in driving economic growth in South Sumatra because of its ability to create added value. Economic growth in South Sumatra because of its ability to create high value added. The industry can also open up opportunities to create and jobs while reducing unemployment, which means improving welfare and reducing poverty improve welfare and reduce poverty. The purpose of this study to determine the level of competitiveness of superior commodities of rubber, coffee, and oil palm in South Sumatra. This research is a descriptive qualitative research.The data in this study are data obtained directly through documentation studies. The analysis method used in this research is the method of qualitative descriptive research method with L and RCA analysis approach. The source of data is obtained from the Central Bureau of Statistics (BPS) year 2023.This research shows the results that based on analysis and calculation of the RCA value that has been done, it can be concluded that the rubber, coffee, and oil palm commodities in that rubber, coffee, and oil palm commodities in South Sumatra have different competitive characteristics different competitiveness characteristics. Rubber shows very high competitiveness with a stable RCA value and continues to dominate the global market, making it a leading commodity that must continue to be strengthened through the development of as a superior commodity that must continue to be strengthened through efficient management and improved export standards efficient management and improved export standards. Coffee, despite its great potential, has experienced a significant decline in competitiveness in recent years, indicating the need for strategic interventions to improve quality and market access and market access. Oil palm, despite showing moderate potential, continues to face challenges in optimizing production and meeting market demand challenges in optimizing production and meeting global market needs Global Keywords : Comodity, Excellence, RCA, Competitiveness.
Pengaruh Customer Relationship Manajemen Terhadap Kepuasan Pelanggan Penumpang Maskapai Sriwijaya Air Palembang
Tujuan penelitian ini adalah untuk menganalisis pengaruh identifikasi pelanggan, akuisisi pelanggan, retensi pelanggan, dan pengembangan pelanggan baik secara parsial maupun simultan terhadap kepuasan pelanggan penumpang maskapai Sriwijaya Air di Palembang, serta mengetahui variabel yang berpengaruh paling dominan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian kausal. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden penumpang Sriwijaya Air yang dipilih menggunakan purposive sampling, sedangkan analisis data dilakukan dengan regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara simultan keempat dimensi CRM berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial, variabel identifikasi pelanggan, akuisisi pelanggan, retensi pelanggan, dan pengembangan pelanggan terbukti memiliki pengaruh positif signifikan terhadap kepuasan pelanggan. Di antara keempat dimensi tersebut, pengembangan pelanggan merupakan variabel yang memberikan pengaruh paling dominan dengan nilai koefisien tertinggi. Temuan ini menegaskan bahwa penerapan strategi CRM yang komprehensif, khususnya pada aspek pengembangan pelanggan melalui peningkatan layanan bernilai tambah, sangat penting dalam meningkatkan kepuasan pelanggan. Kesimpulannya, pengelolaan CRM yang terintegrasi berkontribusi besar dalam membangun hubungan jangka panjang, memperkuat kepuasan, serta mendukung keberlanjutan bisnis Sriwijaya Air di tengah persaingan industri penerbangan yang semakin ketat. Kata Kunci: Customer Relationship Manajemen, Kepuasan Pelanggan, Identifikasi Pelanggan, Akuisisi Pelanggan, Retensi Pelanggan, Pengembangan Pelanggan. ABSTRACT The purpose of this study is to analyze the influence of customer identification, customer acquisition, customer retention, and customer development both partially and simultaneously on customer satisfaction of Sriwijaya Air passengers in Palembang, and to determine the most dominant influencing variables. The study uses a quantitative approach with a causal research type. Primary data was obtained by distributing questionnaires to 100 Sriwijaya Air passenger respondents selected using purposive sampling, while data analysis was carried out using multiple linear regression using SPSS. The results of the study indicate that simultaneously all four CRM dimensions have a positive and significant effect on customer satisfaction. Partially, the variables of customer identification, customer acquisition, customer retention, and customer development are proven to have a significant positive effect on customer satisfaction. Among the four dimensions, customer development is the variable that provides the most dominant influence with the highest coefficient value. These findings confirm that the implementation of a comprehensive CRM strategy, especially in the aspect of customer development through increasing value-added services, is very important in improving customer satisfaction. In conclusion, integrated CRM management contributes significantly to building long-term relationships, strengthening customer satisfaction, and supporting Sriwijaya Air's business sustainability amidst increasingly fierce competition in the aviation industry. Keywords : Customer Relationship Management, Customer Satisfaction, Customer Identification, Customer Acquisition, Customer Retention, Customer Development.
Customer Relationship Manajemen, Kepuasan Pelanggan, Identifikasi Pelanggan, Akuisisi Pelanggan, Retensi Pelanggan, Pengembangan Pelanggan.
Nilai Keberlanjutan dan Minat Mahasiswa Menggunakan Layanan Bank Syariah Digital
ABSTRAK Penelitian ini bertujuan menguji pengaruh nilai keberlanjutan yang dimiliki mahasiswa terhadap minat mereka menggunakan layanan bank syariah digital. Mahasiswa sebagai generasi yang peduli terhadap isu lingkungan dan sosial cenderung memilih produk dan layanan yang ramah lingkungan, efisien, dan berkontribusi pada kegiatan sosial. Bank syariah digital yang mengedepankan efisiensi melalui minimnya penggunaan kantor fisik serta memperluas akses pasar secara inklusif, dianggap memiliki nilai keberlanjutan yang tinggi. Melalui penelitian ini, diharapkan diperoleh pemahaman tentang bagaimana nilai keberlanjutan mahasiswa memengaruhi preferensi mereka terhadap layanan keuangan digital berbasis syariah. Penelitian ini menggunakan data primer dengan cara menyebarkan kuesioner kepada 142 mahasiswa Indonesia. Analisis data dilakukan dengan menggunakan metode Partial Least Squares (PLS). Hasil analisis menunjukkan adanya pengaruh signifikan nilai keberlanjutan terhadap minat mahasiswa dalam mengadopsi layanan bank syariah digital. Temuan ini mengindikasikan bahwa nilai keberlanjutan menjadi faktor penting yang mendorong mahasiswa mengadopsi layanan perbankan digital berbasis Syariah. Hasil penelitian ini sekaligus mencerminkan kesadaran mahasiswa akan pentingnya pengurangan dampak lingkungan dalam sektor perbankan. Kata Kunci: Nilai Keberlanjutan, Minat, Digitalisasi. ABSTRACT This study aims to examine the influence of students' sustainability values ​​on their interest in using digital Islamic banking services. Students, as a generation concerned with environmental and social issues, tend to choose products and services that are environmentally friendly, efficient, and contribute to social activities. Digital Islamic banks that prioritize efficiency by minimizing the use of physical offices and expanding inclusive market access are considered to have high sustainability values. Through this study, it is hoped to gain an understanding of how students' sustainability values ​​influence their preferences for Sharia-based digital financial services. This study utilized primary data by distributing questionnaires to 142 Indonesian students. Data analysis was conducted using the Partial Least Squares (PLS) method. The results of the analysis indicate a significant influence of sustainability values ​​on students' interest in adopting digital Islamic banking services. This finding suggests that sustainability values ​​are significant factors which is driving students to adopt Sharia-based digital banking services. These results also reflect students' awareness of the importance of reducing environmental impacts in the banking sector. Keywords : Sustainability Values, Intentions, Digitalization.
Analisis Penerapan PSAK 69 Terhadap Aset Biologis Pada PT. X Dengan Mempertimbangkan Aspek Lingkungan
ABSTRAK Penelitian ini bertujuan untuk menganalisis penerapan PSAK 69 Agrikultur pada pengakuan, pengukuran, dan pengungkapan aset biologis di PT. X serta menelaah bagaimana perusahaan mempertimbangkan aspek lingkungan dalam kegiatan operasionalnya dan pelaporan keuangan. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, dokumentasi, dan observasi. Hasil penelitian menunjukkan bahwa PT. X belum menerapkan PSAK 69 secara optimal. Pengukuran nilai wajar yang tidak dilakukan PT. X dimana lebih menggunakan biaya perolehan. Selain itu pengungkapan laporan keuangan perusahaan tidak membedakan informasi antara tanaman menghasilkan dan tanaman belum menghasilkan dibagian aktiva tidak lancar. Dari segi aspek lingkungan PT. X sudah baik dalam pengolahan dan pemanfaatan limbah, namun belum menyajikan informasi biaya lingkungan secara terpisah dalam laporan keuangan. Hal ini menunjukkan bahwa penerapan PSAK 69 dan transparansi lingkungan PT. X masih perlu ditingkatkan agar sesuai dengan standar akuntasi berlaku dan prinsip akuntansi berbasis keberlanjutan. Kata Kunci: : Penerapan PSAK 69, Aset Biologis, Aspek Lingkungan. ABSTRACT This study aims to analyze the implementation of PSAK 69 Agriculture in the recognition, measurement, and disclosure of biological assets at PT. X, as well as to examine how the company considers environmental aspects in its operational activities and financial reporting. The research method used is descriptive qualitative, with data collected through interviews, documentation, and observation. The results show that PT. X has not optimally implemented PSAK 69. The company does not apply fair value measurement and instead uses the cost approach for measuring biological assets. In addition, the company’s financial statements do not differentiate between bearer plants and immature plants in the non-current asset section. From the environmental perspective, PT. X has made efforts in waste processing and utilization, but has not disclosed environmental cost information separately in its financial statements. These findings indicate that the implementation of PSAK 69 and environmental transparency at PT. X still needs improvement to comply with applicable accounting standards and sustainability-based accounting principles. Keywords : Implementation of PSAK 69, Biological Assets, Environmental Aspects.
Pengaruh Hedonic Consumption, Availability of Money Dan Positive Emotion Terhadap Impulsive Buying Pada E-commerce Shopee Pada Masyarakat Kota Palembang
ABSTRAK Penelitian ini memiliki tujuan untuk menganalisis pengaruh Hedonic Consumption, Availability of money, dan Positive emotion terhadap Impulsive buying pada E-commerce Shopee di Kota Palembang. Pada penelitian ini populasi yang diteliti adalah masyarakat pengguna e-commerce Shopee di Kota Palembang. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 orang. Pengumpulan data dalam penelitian ini dilakukan dengan menyebar kuisioner kepada masyarakat pengguna e-commerce Shopee dan menggunakan metode purposive sampling. Berdasarkan uji t statistik yang telah dilakukan, dapat disimpulkan bahwa variabel Hedonic Consumption berpengaruh signifikan secara parsial terhadap impulsive buying pada aplikasi Shopee yang ditunjukkan oleh nilai t hitung 9,307 lebih besar dari t tabel 1,985. Berdasarkan uji t statistik yang telah dilakukan, dapat disimpulkan bahwa variabel availability of money tidak berpengaruh signifikan secara parsial terhadap impulsive buying pada aplikasi Shopee yang ditunjukkan oleh nilai t hitung -1,781 lebih kecil dari pada t tabel 1,985. Berdasarkan uji t statistik yang telah dilakukan, dapat disimpulkan bahwa variabel positive emotion tidak berpengaruh signifikan secara parsial terhadap impulsive buying pada aplikasi Shopee yang ditunjukkan oleh nilai t hitung 1,281 lebih kecil dari pada t tabel 1,985. Berdasarkan uji F simultasn diperoleh nilai F hitung = 55,888 lebih besar daripada F tabel 3,09, maka dapat disimpulkan bahwa variabel hedonic Consumption, availability of money, dan positive emotion secara simultan berpengaruh signifikan terhadap impulsive buying. Kata Kunci: Hedonic Consumption, Availability of money, Positive emotion, Impulsive buying ABSTRACT This study aims to analyze the effect of Hedonic Consumption, Availability of money, and Positive emotion, on Impulsive buying at e-commerce Shopee in Palembang city. The population in this study is the community of Shopee e-commerce users in the city Palembang.the number of samples used in this study were 100 people. Data collection was carried out by distributing questionnaires to the Shopee e-commerce user community and using a purposive sampling technique. Based on the result pf the t test, it can be concluded that the variable Hedonic Consumption has a significant partial effect on impulsive buying on the Shopee application, as indicated by a t value of 9,307, which is greater than the t table value of 1.985. Meanwhile, the variable availability of money does not have a significant partial effect on impulsive buying, as shown by a t value of -1,781, which is smaller than the t table value of 1,985. Similarly, the variable positive emotion also does not have a significant partial effect on impulsive buying, with a t value of 1,281, which is below the t table value of 1,985. However, based on the simultaneous F test, the calculated F value of 55,888 exceeds the F table value of 3,09, indicating that the variable Hedonic Consumption, availability of money, and positive emotion have a significant simultaneous effect on impulsive buying. Keywords : Hedonic Consumption, Availability of money, Positive emotion, Impulsive buying
The Influence of Work Environment and Teamwork on Employee Performance at the Palembang City Education Office
The purpose of this study is to analyze of Work Environment (X₁) and Teamwork (X₂) on Employee Performance (Y) at the Palembang City Education Office. The background of this research is based on the importance of a comfortable work environment and effective teamwork as supporting factors in improving employee performance. The work environment includes aspects such as lighting, noise, layout, and workplace atmosphere, while teamwork involves communication, mutual assistance, and the achievement of shared goals. This research employed a quantitative method with an associative approach. The research data was obtained through questionnaire distribution, which was then analyzed using the t-test to measure partial effects and the F-test to assess simultaneous effects, with a significance level of 5%. The analysis results showed that the Work Environment variable (X₁) had a positive and significant effect on employee performance, as indicated by a significance value of 0,000, which was less than 0,05. In addition, the Teamwork variable (X₂) was also found to have a positive and significant effect on employee performance, with a significance value of 0,000, which is also less than 0,05. On the other hand, the simultaneous test results showed that both variables together had a positive and significant effect on employee performance, with a significance value of 0,000, which remained below 0,05. The conclusion of this study is that improving the quality of the work environment and strengthening teamwork will encourage better employee performance at the Palembang City Education Office. The practical implication of these findings is that institutions need to create a comfortable work atmosphere and foster productive collaboration among employees.
Work Environment, Teamwork, Employee Performance
The Effect of Compensation and Competence on Employee Satisfaction of the Palembang City Personnel and Human Resources Development Agency
The purpose of this study was to determine the effect of compensation and competence on job satisfaction of employees at the Palembang City Personnel and Human Resources Development Agency. This study employed an associative quantitative method and a questionnaire as the data collection method. The subjects of this study were 82 Civil Servants (PNS) working at the Palembang City Personnel and Human Resources Development Agency. The sample selection technique used saturated sampling, which involves selecting all members of the population as samples, so that the number of respondents equals the population. Data analysis techniques used multiple regression analysis, correlation coefficient analysis, coefficient of determination analysis, partial and simultaneous tests, and data processing using SPSS. The results showed that the compensation variable significantly impacted employee job satisfaction, while the competency variable significantly impacted employee job satisfaction. The simultaneous test showed that compensation and competence significantly impacted employee job satisfaction, with a significance value of 0.000 for each. Simultaneously, these two variables also have a significant effect on job satisfaction with a significance value of 0.000 and a coefficient of determination value of 0.744, which means that 74.4% of the variation in job satisfaction can be explained by compensation and competence.