2025. Strategic Brand Positioning Through Cultural Event Programming at Garuda Wisnu Kencana Cultural Park. JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan). 10, 1 (Jun. 2025), 856–868. DOI:https://doi.org/10.31851/jmksp.v10i1.19184.