Strategic Brand Positioning Through Cultural Event Programming at Garuda Wisnu Kencana Cultural Park. JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan), [S. l.], v. 10, n. 1, p. 856–868, 2025. DOI: 10.31851/jmksp.v10i1.19184. Disponível em: https://jurnal.univpgri-palembang.ac.id/index.php/JMKSP/article/view/19184. Acesso em: 21 jun. 2026.