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The Influence of Consumer Product Knowledge, Trust, and Risk Perception on Purchase Intention Among Shopee Consumers: The Role of Reviews as a Moderating Variable. JMKSP [Internet]. 2024 Oct. 8 [cited 2026 Jun. 18];9(2):1396-411. Available from: https://jurnal.univpgri-palembang.ac.id/index.php/JMKSP/article/view/16734