PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PRODUK PADA PERUM PEGADAIAN CABANG PALEMBANG

Sri Mulyati

Abstract


The title of this research is the effect of promotional cost to sales volume at Perum Pegadaian Cabang Palembang. It is located at Jalan Merdeka Number 11 Palembang. The purpose of this research are, (1) To know the effect promotional cost to sales volume, (2) To know the most effected of sales volume in promotional variable. Data obtained through interviews. Data were analyzed through pearson correlation coefficient formula and regression coefficient. Based on the results of this analysis, the writer found that Perum Pegadaian Cabang Palembang has not been able to achieve sales targets due to mortgage products are no longer monopolized by the company. In other words, there are some mortgage products which are also owned by financial institutions or other companies, that is the service delivery money through western union. Writer concludes that the most effect of promotional cost is sales volume. The publicity variable is an excellent variable. Writer suggests that the company should increase their personal selling becouse it can improve their sales volume.

Keywords— promotion cost, sales volume, publicity


Full Text:

PDF

References


Andy. Macam-macam Media Promosi (online)http://andy.web.id/macam-macam-media-promosi-2.php.Di akses pada Tanggal 24 Juni 2010

Buang, aisha dan Isteti. 2006. Prinsip-prinsip Kewirausahaan. Malaysia:

Fakulti Pendidikan Universiti Kebanggaan Malaysia

Kotler, Philip. 2000. Manajemen Pemasaran. Jakarta:PT Prenhallindo

Kuncoro, Mudrajat.Ph.d. 2003. Metode Riset Untuk Bisnis dan Ekonomi Erlangga. Jakarta.

Lamb, Charles W dkk. 2001. Pemasaran. Jakarta: Salemba Empat

Longenecker, Justin G. Moorw, Carlos W. Petty, J William. 2001. Kewirausahaan, Jakarta: Salemba empat

Siswanto, Sutojo. 2000. Neraca Perusahaan. Jakarta: PT Damar Mulia Pustaka

Suryana, Dr. 2003. Kewirausahaan. Bandung: Salemba Empat.

Swastha, Basu, Dh. M.B.A. 2009, Azas-azas Marketing, edisi tiga. Jogjakarta: Liberty

Rivai, Veithzal, dan Ella. 2009. Manajemen Sumber Daya Manusia Untuk Perusahaan. Jakarta: PT Raja Grafindo Persada

Warren s, Carl, Reeve dan Fress. 2006. Pengantar Akutansi. Jakarta: PT Salemba Empat.


Refbacks

  • There are currently no refbacks.