Sportpreneurship: A Sports-Based Business Development Strategy for Millennials

Authors

  • Bujang Universitas Islam 45 Bekasi
  • Aridhotul Haqiyah Universitas Islam 45 Bekasi
  • Dindin Abidin Universitas Islam 45 Bekasi
  • Hasan Basri Universitas Islam 45 Bekasi
  • Mia Kusumawati Universitas Islam 45 Bekasi
  • Azi Faiz Ridlo Universitas Islam 45 Bekasi
  • Ekowati Universitas Islam 45 Bekasi
  • Arisman Universitas Negeri Jakarta

Abstract

Sportpreneurship, or sports-based entrepreneurship, is becoming an important phenomenon in the modern business world, especially among millennials who have a high tendency towards innovation and technology. The millennial generation is faced with a great opportunity to take advantage of sports as a rapidly growing business sector. This study aims to analyze sports-based business development strategies that are relevant to the millennial generation. Using a qualitative approach, this research identifies the opportunities, challenges, and potentials that exist in the development of sportpreneurship. The results of the study show that interest in digital sports, the development of fitness applications, and social media as marketing platforms, are important aspects of the millennial sports business model. This research provides practical recommendations for the millennial generation to explore the growing market and utilize technology in optimizing the potential of the sports business.

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Published

2025-01-31

Issue

Vol. 8 No. 1 (2025): Halaman Olahraga Nusantara (Jurnal Ilmu Keolahragaan)

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Copyright (c) 2025 Bujang, Aridhotul Haqiyah, Dindin Abidin, Hasan Basri, Mia Kusumawati, Azi Faiz Ridlo, Ekowati, Arisman

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