The Influence of Social Media on Sports Interest and Participation in The Young Generation in Indonesia

Authors

  • Anisa Sholiha Mia Universitas Negeri Padang
  • Ardo Okilanda Universitas Negeri Padang
  • Rina Mayangsari Universitas Negeri Padang
  • Rudyanto Universitas Negeri Padang
  • Abdur Rohim Fadlan Universitas Negeri Padang
  • Bram Sujadesman Universitas Negeri Padang
  • Kristian Burhan Universitas Negeri Padang

DOI:

https://doi.org/10.31851/2nvdve39

Abstract

This study aims to examine the influence of social media on the interest and participation of young people in Indonesia in sports. A quantitative survey method was used, involving 300 respondents aged 15-26 who actively use social media and participate in sports. The results show that the majority of respondents (75%) are exposed to sports content frequently to very frequently, with the high exposure group having an average sports frequency of 3.6 sessions per week, higher than the low exposure group, which only had 2.1 sessions. Regression analysis revealed intrinsic motivation as the main predictor of sports participation (β = 0.848), while social media exposure also had a significant positive effect (β = 0.581). These findings confirm that social media can increase internal motivation and sports frequency, but also has the potential to cause social pressure related to body image. Therefore, the recommendation from this study is the need for education and digital content curation. The goal is to optimize the positive effects of social media while minimizing its negative psychosocial impacts. This is expected to foster healthy and sustainable sports participation among the younger generation. In conclusion, social media contributes to increased sustainable sports participation, but this must be balanced with education to reduce psychosocial risks.

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Published

2025-01-31

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Vol. 8 No. 1 (2025): Halaman Olahraga Nusantara (Jurnal Ilmu Keolahragaan)

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Copyright (c) 2025 Anisa Sholiha Mia, Ardo Okilanda, Rina Mayangsari, Rudyanto, Abdur Rohim Fadlan, Bram Sujadesman, Kristian Burhan

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