Dominasi Eksistensi Drama Korea Dibanding Drama Lokal
DOI:
https://doi.org/10.31851/pembahsi.v12i2.9623Keywords:
Analisis Film, Drama Korea dan Drama LokalAbstract
Keberadaan budaya populer Korea di Indonesia memang tidak bisa diragukan lagi. Salah satu budaya populer Korea yang masih eksis di Indonesia adalah drama Korea. Sejak drama Korea pertama kali ditayangkan pada tahun 2002, drama Korea tetap menjadi program pilihan pertama bagi sebagian penonton Indonesia. Hal ini membuat drama Korea semakin eksis dan populer serta menjadi pesaing terberat bagi industri hiburan di Indonesia. Pandemi Covid-19 yang melanda seluruh penjuru dunia tidak menyurutkan eksistensi drama Korea, bahkan di Indonesia di masa pandemi Covid-19 terjadi peningkatan yang signifikan peminat baru drama Korea. Jadi, meski hanya berdiam diri di rumah selama 24 jam setiap hari, tetap ada aktivitas yang bisa menghibur seperti menonton drama Korea. Dalam penelitian ini menggunakan metode analisis desktiptif dengan pendekatan penelitian kualitatif, untuk melihat respon masyarakat Palembang tentang eksistensi drama korea dibanding drama lokal.
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