FAIRCLOUGH’S CRITICAL DISCOURSE ANALYSIS ON ALDI TAHER’S NEWS IN ONLINE MEDIA
DOI:
https://doi.org/10.31851/esteem.v6i1.15404Keywords:
Critical Discourse Analysis, Online Media, CelebrityAbstract
This research focuses on the news of Aldi Taher as a Bacaleg in online media. The purpose of this research is to find out how the image displayed by three online media (tempo.co, republika.co.id, and detik.com) and its relation to social reality. In this research, the method used is descriptive qualitative method. Data analysis uses critical discourse study theory proposed by Norman Fairclough. The results show that there are different variations of media images. Tempo.co tends to focus on reporting Aldi Taher's politics as a Bacaleg by finding out responses to the political world, Detik.com is more focused on the Aldi Taher phenomenon on social media but is reported neutrally, while Republika.co.id is more focused on reporting the Aldi Taher phenomenon and his unique image known on social media.
Key Words: Critical Discourse Analysis, Online Media, Celebrity
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